Uber drivers will be required to periodically take selfies with passengers to protect them from rogue drivers.
The new feature rolled out by the company is meant to protect both drivers and passengers from potential fraud and theft.
The drivers will be required to take selfies before they accept rides and if the photo of the driver does not match the one registered on the account, then the account will be blocked.
The cab hailing app company Uber says this feature will prevent unauthorized persons from picking up passengers after they have obtained unauthorized information about a driver’s account.
It also says that the new feature “protects riders by building another layer of accountability into the app to ensure the right person is behind the wheel,” the company said.
This feature will deter drivers from giving away their phones to other people to drive for them when they are not on duty.
Uber has already rolled out this face recognition feature in China as a well as in India. This has become necessary since a driver in Kalamazoo Michigan was alleged to have killed six people while picking passengers in between rides.
Uber’s competitor in Kenya Little Cab introduced this feature in May this year.