The Kenya Tourism Board (KTB) has named Ugandan dance-hall artist Edrisa Musuuza popularly known as Eddy Kenzo as the board’s new ambassador.
Announcing the move, Dr. Betty Adero Radier the Chief Executive Director of KTB explained that the reason they picked the Ugandan artist was because the neighboring country contributes a high number of tourists to Kenya among other East African states.
“Ugandan tourists contribute a very big percentage on the total number of tourists visiting Kenya, we decided to appoint Eddy Kenzo because many people in the region understand him very well,” Dr. Radier said while addressing members of the press at Sheraton Hotel Kampala.
“It’s a great honour and opportunity I have been given to promote the homage, culture, beauty, natural resource,infrastructure and tourism in general of my other mother country Kenya. Under the campaign Take a break #Tugendekenya #magicalKenya.” Eddy Kenzo said after his appointment.
Ms Addero also pointed out that the artist has a huge social media following which the board would love to tap into.
A elated Kenzo assured the board that he was going to work his heart out for the board and hopes to exceed expectations
The news did not go down well with a number of Kenyan artists including Avril, King Kaka and DJ Crème de la Crème who did not quite grasp the rationale behind the appointment.
In 2015, Eddy Kenzo won BET award for the ‘Viewer’s Choice Best New International Artist and was also nominated for MTV Africa Music Awards (MAMA) in 2016.