Opposition leader Raila Odinga has said that he intends to sue controversial British firm Cambridge Analytica and US based Facebook for what he termed as propaganda.
The NASA leadere said Cambridge Analytica (CA) launched an apocalyptic campaign against him during the 2017 election campaign season depicting him as the devil incarnate.
Mr Odinga was referring to videos and divisive campaign that started in 2013 and were spread though Facebook by the data mining company.
Cambridge Analytica reportedly mined personal data belonging to Kenyans from Facebook and used their profiles to craft the videos.
The videos were made by Harris Media in conjunction with CA.
In a report that aired on British TV station Channel 4, Alexander Nix, the CEO of the company was recorded bragging to an undercover reporter how they fixed the Kenyan elections for President Uhuru Kenyatta in both 2013 and 2017.
The firm also brags in the video that it “rebranded the (Jubilee) Party twice, wrote their manifesto, done two rounds of 50,000-strong or so surveys, as well as writing all its speeches.”
President Kenyatta’s Jubilee Party has denied working with the firm in both its 2013 and 2017 campaigns. though the party’s vice-chairman David Murathe, at aone point acknowledged that the party had paid for “branding” in the 2017 presidential election from SCL, an affiliate of consultancy Cambridge Analytica.
“I am disappointed that Facebook agreed to cooperate in this clandestine enterprise. I have been very disappointed, and we are actually contemplating legal action against Facebook. We will do it outside Kenya with Kenyan lawyers and others from outside,” he told Channel 4 News, calling for legislation to stop such further infringement in Kenya.
He also added that he would be separately suing CA for its involvement in the propaganda warfare.
Mr Odinga said that the firm took advantage of the impressive internet penetration statistics in Kenya.
“The Real Raila Odinga in those videos was a very evil man. . . The devil incarnate,” Mr Odinga told the British station in an interview aired on Monday night.
The ‘Real Raila’ videos which depicted Mr Odinga as violent, incapable of leading, and a man who should not be allowed to lead were made by Harris Media, a report by Privacy International said last year.
Facebook has since apologised to its users, saying that the data was irregularly given to the firm by a second party, who had wanted to use it for academic purposes, without its consent.